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The new trademark law being implemented

January 11, 2019 09:15AM
Currently, the flooring industry has entered a stage of brand competition, during this period, consumer awareness of the floor has been a qualitative improvement. The May 1 this year, will be formally implemented the new trademark law. Introduction of a "famous trademark" can no longer be used for flooring brand advertising, the provisions of the reorganization of the flooring industry norms, but also to the flooring industry poses a challenge: fade this One bright coat, flooring companies how to develop, how to get consumers 'hearts and minds'? Well-known trademarks are many businesses with "excessive" In the flooring market, marine teak synthetic flooringalmost every product labeled "Famous Chinese Trademark", "Chinese famous brand", "National Inspection-free Product" and other labels, consumers may think that these labels affixed to the product quality must be guaranteed, everyone knows, it's just flooring products must be of a "first line", "well-known trademark" appearance rate has reached a point out of control.

Many companies well-known trademarks for advertising and publicity, dressed in a "certification authority" without legitimacy, to crown the honorary title of the enterprise value-added products, the consumer is therefore misleading. In recent years, in the flooring industry, were well-known trademarks declare people everywhere. "New Consumer Law" provides that: prohibit producers, operators will be "well-known trademark," the words used on commodities, packaging and containers, or used in advertising, exhibitions and other commercial activities. "National Inspection", "Chinese famous brand" and "Famous Chinese Trademark" by the flooring industry called "three honor" and now was halted in succession, flooring companies need to do a real brand, quality is the key. Well-known trademarks or will be relegated to the historical stage "Famous Chinese Trademark" is indeed effective means of advertising, a number of well-known trademarks, labels consumers see, that there are authoritative official certification, would lay down the psychological readiness to buy.

But for some the floor big brands, the well-known trademark label already dispensable, brand awareness and reputation is to allow consumers to authenticate assured. Cottage products, well-known trademarks may flood, but the brand is never to be imitated, the brand is the crown upon the value added to the product. Consumer brand awareness is now greatly improved in the development process in the flooring industry, flooring companies should strive to build brand, increase brand awareness. For no known flooring brands, even if there are well-known trademark label affixed it does not make sense; for well-known brands pre assembled pool deckingof flooring, even without the well-known trademarks same can open markets. Brand is a business survival "life", the brand's aura is never be banned and beyond, in order to go further, flooring companies need to find a way to brand bigger and stronger, and take the road of brand development.

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